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Actionable Web Analytics

Burby, Jason/ Atchison, Shane / PAPERBACK / 256 pages / 2007

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Item: 9028477
Author: Burby, Jason/ Atchison, Shane
ISBN: 9780470124741
Pages: 256
Format: PAPERBACK

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Description

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

Specifications

ISBN	9780470124741
Author	Burby, Jason/ Atchison, Shane
Format	PAPERBACK
Publisher	John Wiley & Sons Inc
Pages	256
General Subject	Computer Books: Web Programming
Language	ENGLISH

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