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· Accounting & Finance

· Economics

Priceless

Poundstone, William / HARDCOVER / 336 pages / 2010

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Item: 82674741
Author: Poundstone, William
ISBN: 9780809094691
Pages: 336
Format: HARDCOVER

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Description

Explores the psychology of price, exposing how retailers try to get consumers to pay more for less and how this new mindset dictates the design of price tags, menus, rebates, cell phone plans, supermarket aisles, real estate offers, wage packages and much more. By the best-selling author of Fortune's Formula.

Specifications

ISBN	9780809094691
Author	Poundstone, William
Format	HARDCOVER
Publisher	Farrar Straus & Giroux
Pages	336
General Subject	Business/Economics
Language	ENGLISH

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