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· Applied Psychiatry

Sway

Brafman, Ori/ Brafman, Rom / PAPERBACK / 206 pages / 2009

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Item: 59902286
Author: Brafman, Ori/ Brafman, Rom
ISBN: 9780385530606
Pages: 206
Format: PAPERBACK

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Description

Explores the ongoing psychological forces that sabotage rational behavior in our personal and business lives, revealing how such factors as loss aversion, commitment, and the diagnosis bias distort logical thought.

Specifications

ISBN	9780385530606
Author	Brafman, Ori/ Brafman, Rom
Format	PAPERBACK
Publisher	Random House Inc
Pages	206
General Subject	Psychology
Language	ENGLISH

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