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The E.N.D. (Energy Never Dies)

The Black Eyed Peas / CD / 2009

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Item: 67145709
Artist: The Black Eyed Peas
Genre: Rock
Produced By: will.i.am, Printz Board, Jean Baptiste, David Guetta
Record Label: Interscope

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Description

The Black Eyed Peas make effective pop/crossover music, but they aren't content to be disposable pop stars; they also want to write anthemic, vital songs that speak for a new generation. And so comes The E.N.D. (Energy Never Dies). For every hyper-sexualized, by-the-numbers track like the hit single "Boom Boom Pow," there are message songs like "Now Generation," which begins, in cheerleader fashion, with the lines: "We are the now generation! We are the generation now!/This is the now generation! This is the generation now!" Led by will.i.am's production, which is continually the best thing about the album, the Black Eyed Peas move even farther away from hip-hop into the type of inspirational dance-pop that has become ripe for advertisements and marketing opportunities, including "I Gotta Feeling" ("I gotta feeling that tonight's gonna be a good night") and "Party All Night" ("If we could party all night and sleep all day, and throw all of our problems away, my life would be ea-say"). Granted, there's nothing here as embarrassing as "My Humps," and the production is a shade better than previous material from the group or Fergie solo (although still not as good as will.i.am solo ventures), but The E.N.D. (Energy Never Dies) becomes a mess of pop/dance/rap crossover. ~ John Bush, Rovi

Specifications

Artist	The Black Eyed Peas
Producer	will.i.am, Printz Board, Jean Baptiste, David Guetta
Label Name	Interscope
Song List	1: Boom Boom Pow (5:07) 2: Rock That Body (4:28) 3: Meet Me Halfway (4:44) 4: Imma Be (4:16) 5: I Gotta Feeling (4:48) 6: Alive (5:02) 7: Missing You (4:34) 8: Ringa-A-Ling (4:32) 9: Party All the Time (4:43) 10: Out of My Head (3:51) 11: Electric City (4:08) 12: Showdown (4:27) 13: Now Generation (4:06) 14: One Tribe (4:40) 15: Rockin' to the Beat (3:45)
Format	CD
Release Date	2009 06 09
Genre	Rock
Style.Categories	Dance-Pop, Club/Dance, Pop-Rap, Pop

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